ChannelPlan

Founder

Murielle van Noort

29 years experience in the industry Companies worked for include:
• Young & Rubicam
• FCB Cape Town
• The Argus
• KMP-Compton
• MediaPlan. Founded in 1988 and ran until 1993. 3rd Media Agency in SA and 1st in Cape Town.
• Draftfcb
• Mediaedge cia

Industry involvement

Media Director’s Circle Chairman 92/93
AMASA (Advertising Media Assoc of SA) formerly MASA.

– Instituted, in collaboration with media director colleagues, series of Media Planning workshops
in Cape Town, which have become an integral part of industry’s media planning programme AAA

– Regularly conducted lectures on media modules at AAA

Gained vast experience dealing with international global offices,
translating global communications strategies into effective
local campaigns using an eclectic mix of traditional and
creative channels for best results

Preferred Media Buying Partner

OMD South Africa

• OMD globally is the worlds largest media agency network
• OMD South Africa is SA’s largest media agency
• OMD South Africa invests over 3 billion rand of clients media investment annually
• For most media owners, OMD is one of their biggest clients
• OMD is owned 54% by Omnicom New York, 20% by local management and 26%
by black empowerment partners Shanduka Investments and a staff trust
• Includes professional partnerships for digital, social and mobile phone media

Great experience has been gained by working with some well known local and international brands.